professional camera lens

  1. Canon CN7x17 KAS S: Cinematic lens technology now handheld for increased flexiblity

    Canon has recently launched its first servo lens that can be held by hand, mounted on your shoulder or on a tripod, and allows the creation of cinematic images regardless of how you shoot. The Canon CN7x17 KAS S is a highly impressive lens that is perfect for shooting scenes where movement is essential to the composition. So, if you're looking for the must buy camera lens that's versatile and highly impressive, look no further than the Canon CN7x17 KAS S. Canon CN7x17 KAS S: Features The Canon CN7x17 KAS S offers amazing 4K optical performance due to Canon lens technology and has been designed for Super35mm cameras. The servo drive unit allows for both hand-held and broadcast production, while the lens is effective for most situations as it's highly versatile with its 17mm-120mm focal length. Continue reading
  2. Technology in the right hands, with the right ideas

    You only have to look to the humble origins of the ‘Paranormal Activity’ series to see how with a small budget, a unique concept and the right technology; a director or producer can create something unforgettable, which captures the mind of its audience. The original film which was the brainchild of director/producer Oren Peli was shot using nothing more than home video production equipment and a professional camera lens, over a compact 7 day schedule, with much of the cinematography completed by Peli himself and actor Micha Sloat. Paramount Pictures was so impressed with this low budget independent film, that it re-released it under their label in 2009 and it became an overnight international sensation, cashing in a cool $193 million at the box office. This demonstrates the sheer power which the right camera equipment and high spec professional camera lens can propel a creative idea into something phenomenal. Continue reading

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