Basket 0

Based at Pinewood Studios

Video Broadcast Equipment Tips: How To Master Facebook Live

Facebook’s live-streaming feature is a platform for individuals, brands, marketers, and advertisers to broadcast live videos to the massive audience that the social network offers using their mobile devices. Unfortunately, many Facebook users have not yet mastered this live-streaming functionality. For this reason, here are some tips that will help you gain the full advantage of Facebook Live.

Plan Ahead

Effective planning is the first step to getting the most out of your Facebook Live broadcast. While the logic behind a live broadcast is giving the audience or users raw information, it pays off to know exactly what you intend to do or say in your video. For instance, you can prepare some major talking points or even questions that you intend pose during the broadcast.

Video Broadcast Equipment Facebook live

Promote

Promotion is just as significant as having the right video broadcast equipment. Letting people know what’s coming up beforehand is one way to increase your viewership. This is essential if you need to reach as many people as possible. You can promote your live broadcast in a number of ways. For instance, you can create news feed posts that involve images, a short video, or even ads to remind your audience when to go live and what to expect during your broadcast. However, don’t be limited to Facebook alone in your promotions. Take advantage of the wide range of social media networks and even reach out to email subscribers and blog readers. Keep on reminding the audience up to the last minute prior to going live.

Choose The Correct Time For Your Broadcast

Pick your timing very carefully. Since you want to capture a larger viewership, you need to schedule your live broadcast at a time when most of your followers are online. Your Facebook page’s ‘Insights’ section will have this information.

Set Up Your Location Perfectly

The next thing is to set up your location. This does not only involve setting up your video broadcast equipment. You have to choose a spot with strong internet connection to ensure continuity of your broadcast. You also need a place where the lighting is perfect. The light should be enough for your audience to see clearly what you intend to show but shouldn’t wash you out. Therefore, avoid having lights directly placed behind you.

Minimize Background Noise

Since live broadcast is usually raw, you would expect some level of noise in the background. However, you need to keep this to a minimum because you want your audience to hear clearly everything you have to say. Therefore, if you are in a loud place for instance, consider using an external microphone.

Avoid Shaky Live Streams

A shaky live stream can affect the clarity of what you are trying to show your audience. The perfect video broadcast equipment to help you avoid this is a tripod. This will hold your mobile device in place throughout your broadcast.

End The Broadcast Well

The ending of your live broadcast is also imperative. Thank your audience at the end of the broadcast for tuning in. You can also include a call to action and inform the audience of your plans for your next broadcast. In addition, encourage the audience to pose more questions and write more comments because this will enhance your news feed activity.

Leave a Reply