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Based at Pinewood Studios

Tips on how to buy a cinematic camera and camera equipment

Persistence of the Fittest There’s a huge gap between the work the vast bulk of us do to pay the rent, and the work of those cinematographers in Hollywood that motivate us so much to do what we love doing. This difference is a multifaceted combination of knowledge, experience, imagination, industry contacts, and also equipment advancement. When it comes to determining where to invest when you need to buy cinematic camera equipment, it’s vital to see beyond the glossy box and technical feats inside. It’s not enough to place your confidence innocently in the realms of public opinion either. Buy Cinematic Camera Not all professional cameras are created equal. The fact is, these camera producers are making tools for us to use, so our labour, and our needs define the setting that determines their destiny. Those best equipped to survive in the cinematic environment are more likely to endure and evolve. Beyond remaining, those who show true improvement can flourish, and in fact exert their own force on the industry itself. Workflow If you are planning to buy cinematic camera equipment, you have to consider that a camera cannot be measured alone, it’s part of a larger picture that wields influence over, and is at times restricted by post production methods, and so post workflow must also be taken into consideration. Makers who recognise, and accept this fact are by this time, one step a step ahead of the competition. So who’s at the head of the pack? Quite often the solution is apparent, what are the main TV shows and films being shot with? The response is Arri and Red, and to a certain degree 35mm film is still sustaining a spot at the top. 4K and elsewhere. The age of 4K and beyond has well and truly landed. It’s been coming very slowly but surely for many years now. Even if you are still providing HD 1080p footage, it could be argued that your new purchase should be 4K at least, and there are feasible options that fit all but the lowest budgets. RAW While RAW is surely not needed for every job, it’s something you would want at your disposal. Once more, money is not a reason for buying a camera that doesn’t have RAW functionality, or at least accommodate RAW in an external recorder. There are no one-size fits all answers. We all have diverse needs, and it’s a blessing actually, that no two cameras are the same. Each has exclusive pros and cons, but the significant thing is that it’s not just about what’s hot right now. The next time you find yourself carelessly comparing specs, or being converted by opinion on camera forums, try to keep in mind a clear depiction of where the tools are headed, and which manufacturers are truly, decently innovating, moving in a forward course to bring you better tools in the long term.

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