BT has recently launched Europe’s first initial Ultra HD 4K channel, and in August, it piloted its first live transmission in 4K of a Premier League match, which was Manchester United vs. Tottenham Hotspur at Old Trafford.
4K is an expected next step in broadcasting, and audiences were blown away by the image superiority, which is four times that of HD. For its live productions, BT just acquired the first 12 Sony HDC-4300 4K broadcast cameras, as well as Fujinon 4K Ultra HD lenses.
The new station from BT, went on air recently with a live broadcast of the FA Community Shield competition at Wembley, concerning Chelsea and Arsenal. Initial plans are to transmit one live event per week, and during the outstanding time, rebroadcast sports such as football, rugby and basketball that were shot in 4K during BT’s experimental phase. Other live occasions in the plans embrace UEFA Champions League, Premiership Rugby and MotoGP.
The Ultra HD channel is obtainable through BT’s Entertainment Ultra HD package, which includes a 4K-capable 1TB set top box capable of handling it. To deliver 4K, BT is making use of IP broadcasting over its Infinity broadband system with HEVC compression to transport the extra image data.
Like any new customer presentation, a rollout has obstacles to overcome and can take time. It also requires both an install base and the available content too.
To see the content in 4K, customers will obviously need a 4K-capable UHDTV. The original models began distributing in 2012, and today all major TV manufacturers make these displays. With its Ultra HD package, BT is attempting to grow the install base by contributing a voucher for up to £500 off an LG UHDTV to its customer.
On the matter of actual content, a few added European broadcasters might soon get on board with the service. For example, Sky UK and Sky Deutschland are at present testing 4K with the end result being the offering of UHD services.
The Sony HDC-4300 camera puts you in total control of your content. For the first time, one camera platform is all you need to handle 4K, HD and super slow motion – helping you generate maximum returns on today’s production budgets, so the camera should be the least of your worries.